Am I picking on the JK a little? Yeah, but only because they chose to go out of their way to represent themselves as something they are not, which cheapens the value of the Model Designation for those clubs who actually try to follow the ADM guidelines. Shameful and hypocritical.
Maybe as more associations get certified as ADM model associations either the benefits aren't there or there is not as much oversight. I was a coach at an association when they earned the designation 5 or so years ago. When that happened USA Hockey donated the half ice boards for us to use, and they also audited our programs for compliance. For example it was the first year we actually kicked coaches off the bench for not having their coaching certifications up to date.
There are also clubs that try and follow ADM that aren't designated as model associations. And also clubs that claim to follow ADM and do nothing of sort (speaking from past experience).
Maybe it will take a year for JK to sort it out to get fully compliant, or maybe JK don't care. Old habits die hard...